“We could feel a very sad emotion for one minute, but our brain will remember it for a month,” she says. The stress-related habit of grinding one’s teeth, she says, is a prime example of this, and can be relieved by relaxing the muscles through facial-fitness techniques. Dubai-based Isidora Peric, 28, who founded The Fashion Network, one of the city’s first consultancies for emerging fashion designers, had a condition where she would grind her teeth at night. She started practising facial fitness and soon found that it cured the problem. She left the fashion industry, got certified in face yoga and founded The Fit Face – and has since worked with brands like Chanel and Boots Pharmacy. Isidora Peric demonstrates The Eskimo. Jeffrey E Biteng / The National Peric explains that face yoga, a form of facial fitness, helps her to deal with stress and anxiety. “Apart from lifting the skin and toning the face muscles, it really relaxes you,” she says. “It has this spiritual side to it, which is important for me because I didn’t want to dedicate my time to something that’s superficial and just about beauty.” Nonetheless, vanity does play a role in facial fitness.
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